Autoblog

GM confirms Chevrolet Volt to be introduced in California before nationwide rollout

Noah Joseph — Wed, 02 Dec 2009 10:30:00 EST

Filed under: Car Buying, Hybrid, Government/Legal, Marketing/Advertising, Technology, Chevrolet, Electric

2011 Chevrolet Volt - Click above for high-res image gallery

If environmentally-friendly transportation is your thing, there's no place like California. Not only is the state home base to Tesla - the first company to genuinely demonstrate that hugging a tree and hugging the road needn't be mutually exclusive - it was also chosen by General Motors as the launch site for its EV1 and by Honda for the FCX Clarity. It should come as no great surprise, then, that GM has just announced that its latest earthmobile - the highly anticipated Chevrolet Volt - will launch in California first before being introduced in markets across the country.

Not only with the Volt be available in the nation's largest car market before any other, but The General is also partnering with a number of local electric companies to accompany the rollout. Pacific Gas and Electric, Southern California Edison and Sacramento Municipal Utility District, together with the non-profit Electric Power Research Institute, will help demonstrate the benefits and practicality of the Volt's hybrid powertrain, thanks in part to a $30 million grant from the federal Department of Energy's Transportation Electrification Initiative. Follow the jump to read all about it in GM's full press release.

Gallery: Quick Spin: 2011 Chevrolet Volt

[Source: General Motors]

Continue reading GM confirms Chevrolet Volt to be introduced in California before nationwide rollout

GM confirms Chevrolet Volt to be introduced in California before nationwide rollout originally appeared on Autoblog on Wed, 02 Dec 2009 10:30:00 EST. Please see our terms for use of feeds.

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"Viridian Joule" picked as winner of Chevy Volt Paint Color Contest

Jeremy Korzeniewski — Tue, 01 Dec 2009 16:29:00 EST

Filed under: LA Auto Show, Hybrid, Marketing/Advertising, Hatchback, Chevrolet, GM, Electric

2011 Chevrolet Volt in Viridian Joule - Click above for high-res image gallery

The votes have been cast, the tallies tallied and the winner determined: Viridian Joule will be the official name of the silvery-green hue as seen on a slew of Chevrolet Volt marketing material for what seems like the last decade or so. So, um, what does Viridian Joule mean? We'll let the winner himself, 40-year-old David Thomas of Sanford, Florida, explain:

I looked at the photo of the Volt on the contest web site and thought it looked emerald in color, which led to jewel and then to an alternate yet appropriate play on that word - joule.

We needed a bit more help, so we looked up the word 'viridian'. So says Dictionary.com: a long-lasting, bluish-green pigment, consisting of a hydrated oxide of chromium. OK, fine. Joule wasn't so hard to figure out, but here's the definition anyway: a unit of electrical energy equal to the work done when a current of one ampere is passed through a resistance of one ohm for one second. So, there you have it.

Want to know more? Click past the break to read the official press release, and see the image gallery below for more views of a Viridian Joule Chevrolet Volt.

Gallery: 2011 Chevy Volt

[Source: Chevrolet]

Continue reading "Viridian Joule" picked as winner of Chevy Volt Paint Color Contest

"Viridian Joule" picked as winner of Chevy Volt Paint Color Contest originally appeared on Autoblog on Tue, 01 Dec 2009 16:29:00 EST. Please see our terms for use of feeds.

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REPORT: BMW using money saved from F1 pullout for more product placement

Noah Joseph — Tue, 24 Nov 2009 14:28:00 EST

Filed under: Marketing/Advertising, BMW

Piece Brosnan with the BMW Z8 in The World is Not Enough

You wouldn't know it if you weren't a serious film buff or marketing exec, but Propaganda GEM is responsible for a big share of the products you see placed in films. The entertainment marketing agency represents such brands as Audi, Lamborghini, Nokia, Panasonic, Bang & Olufsen and Casio, to name just a few. And it has a new client: the BMW Group.

Following such films as I, Robot and Iron Man, Propaganda has helped Audi significantly increase its profile in Hollywood. But the agency will be terminating its 13-year relationship with Audi (and, we'd expect, Lambo along with them) in order to take on BMW (together with Mini, Rolls-Royce and BMW motorcycles), spearheading a new marketing initiative for the Bavarian automaker.

Having temporarily stolen the James Bond spotlight from Aston Martin and Lotus in the mid-Nineties and launched The Hire film short series in 2001, BMW is no stranger to product placement, but the tie-in with Propaganda promises to take things to the next level. Apparently Munich's marketing budget has increased recently, thanks in large part to the termination of the company's Formula One program this year. BMW's sponsorship of the 2012 Olympic Games in London will only be the tip of the proverbial iceberg, as we can expect to see its products and those of its subsidiaries in more movies, television shows, music videos and video games in the near future. Thanks for the tip, Adam!

[Source: Variety]

REPORT: BMW using money saved from F1 pullout for more product placement originally appeared on Autoblog on Tue, 24 Nov 2009 14:28:00 EST. Please see our terms for use of feeds.

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REPORT: Chrysler piles on even more incentives ahead of the holidays

Chris Shunk — Mon, 23 Nov 2009 17:59:00 EST

Filed under: Car Buying, Marketing/Advertising, Chrysler, Dodge, Jeep

In an effort to spur lagging sales, Chrysler has reportedly cranked up incentive spending on nearly all of its models by $1,000 to $1,500 while also offering 0% financing on many of its models. Chrysler is also said to be offering lease incentives of $500 to $1,000 on minivan leases and financing deals on leftover 2008 and 2009 Dodge Vipers.

The move towards additional rebates comes as incentive spending has been down for crosstown rivals General Motors and Ford. And Chrysler was already spending more on incentives than the industry at large - Edmunds says the typical Chrysler, Dodge or Jeep sold had $3,219 on the hood versus an industry average of $2,486. Chrysler is in a tougher position than its Detroit contemporaries, because the Auburn Hills, MI-based automaker has seen its sales slide by 39% on the year - more than any other major player in the U.S. market. One thing Chrysler does have going for it is that dealer inventory is largely in check and Automotive News is reporting that 88% of its vehicles are 2010 models.

Chrysler's latest round of incentives is good now through January 4, 2010.

[Source: Automotive News - subs req'd | Image: Mark Ralston/AFP/Getty]

REPORT: Chrysler piles on even more incentives ahead of the holidays originally appeared on Autoblog on Mon, 23 Nov 2009 17:59:00 EST. Please see our terms for use of feeds.

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Toyota blends social media and trail search tool in 4Runner marketing blitz

Jonathon Ramsey — Sun, 22 Nov 2009 18:06:00 EST

Filed under: SUV, Marketing/Advertising, Toyota, Off-Road

Said the executive creative director of the 2010 Toyota 4Runner media campaign: "This is the last authentic SUV. All the rest have gone suburbia." By "authentic" he means dirt, surf, wilds, and maybe bears, and to show you how to get there, Toyota has rolled out the Toyota Trail Tracker.

A social media tool and soon-to-be mobile app, the trail tracker allows you to find and upload info on trails across the United States. And it isn't just for wild, rocky hellholes either (that's the 4Runner on the Rubicon Trail above) -- you can upload and find scenic drives and fire roads that lead to great surfing spots.

If you want the world to know what you did when you got there -- or how you manged to get out -- you can post photos and video to the site, as well as upload GPS data. The Trail tracker website is live now, with about 29 trails nationwide at the time of this writing. It's intriguing that one of the vehicles that led SUVs out of the wilds and into suburbia is now playing the Pied Piper to lure folks back into the woods. At least now maybe we'll get to see what it's really got.

Gallery: 2010 Toyota 4Runner Trail

[Source: Marketing Daily]

Toyota blends social media and trail search tool in 4Runner marketing blitz originally appeared on Autoblog on Sun, 22 Nov 2009 18:06:00 EST. Please see our terms for use of feeds.

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VIDEO: The answer to how Honda will market the Accord Crosstour? Animated jazz

Chris Shunk — Fri, 20 Nov 2009 12:30:00 EST

Filed under: Wagon, Marketing/Advertising, Videos, Crossover, Hatchback, Honda

Click above to watch the video after the jump

We're not so sure about the Honda Accord Crosstour. It's definitely a Honda, so at least from a marketer's perspective, that''s a big plus, but the big crossover/hatchback//wagon/thing isn't exactly what we'd call pretty, and worse, it isn't even as functional as its competitors. We're not alone in our criticism of Honda's latest, as the Japanese automaker has heard more than its fair share of Crosstour complaints on the Internets. Like it or loathe it, though, the Crosstour is upon us, and Honda dealers need to sell it. We were curious as to how Honda might try to ply such an odd duck, and we have at least a preliminary answer waiting for you after the jump.

The commercial starts off with about 15 seconds of oddly animated polygon characters playing some smooth, Cosby Show-style jazz. Between 15 and 20 seconds we see the band's instruments fitting in the Crosstour's hatch (though oddly, they don't play up the car's chief storage trick, its hidden storage box). At the 20 second mark, we finally see the Crosstour in the flesh, and the spot wraps up with a few words from actor Kevin Spacey as always. We're far from convinced, but you'll want to hit the jump to judge the 30 second spot for yourself.

Gallery: First Drive: 2010 Honda Accord Crosstour

Photos copyright (C)2009 Chris Paukert / Weblogs, Inc.
[Source: Honda]

Continue reading VIDEO: The answer to how Honda will market the Accord Crosstour? Animated jazz

VIDEO: The answer to how Honda will market the Accord Crosstour? Animated jazz originally appeared on Autoblog on Fri, 20 Nov 2009 12:30:00 EST. Please see our terms for use of feeds.

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Funny Car Commercial of the Day: Maybe consider taking the bus?

Jeremy Korzeniewski — Sat, 14 Nov 2009 19:52:00 EST

Filed under: Etc., Marketing/Advertising, Videos, Humor

Maybe consider taking the bus? - Click above to watch the video after the jump

Being the type of people who obsessively cover the auto industry, we generally prefer four-wheeled travel to pedal-for-yourself bicycling. Not that riding a bike is a bad thing... quite the opposite, actually. Getting out, seeing the sights and smelling the fresh air away from the hustle and bustle of the city is a great way to spend some free time and maybe put a dent in the ol' blogger spare tire.

That said, if we've got somewhere to be, like, say, meeting up with some old Italian friends at the local wine bar, we'd certainly opt for the car. After watching the video after the break, though, we wonder if it would be a safer bet to just hop on the bus. Guess it depends on your chosen occupation, eh? Hit the jump to watch the video and check out veryfunnyads.com for more humorous commercials.

[Source: veryfunnyads.com]

Continue reading Funny Car Commercial of the Day: Maybe consider taking the bus?

Funny Car Commercial of the Day: Maybe consider taking the bus? originally appeared on Autoblog on Sat, 14 Nov 2009 19:52:00 EST. Please see our terms for use of feeds.

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Funny Car Commercial of the Day: Politically Correct Edition

Jeremy Korzeniewski — Wed, 11 Nov 2009 16:56:00 EST

Filed under: Marketing/Advertising, Videos, Volkswagen, Humor

Volkswagen loves everyone - Click above to watch the video after the break

Nowadays, being politically correct is of the utmost importance to companies the world over, and that includes automakers. Especially Volkswagen, apparently. Judging from the commercial pasted after the break, the German automaker - which just happens to have recently earned the title of World's Largest Automaker - wants you to know that everyone loves it cars, regardless of age, sex, race or color.

Volkswagen is also accepting of any sexual preference, and it doesn't care if you are right- or left-handed. Do you like to drive fast? Slow? It doesn't matter - the Volkswagen New Beetle is the perfect car for you. Or something like that. Click past the break to watch the video and visit veryfunnyads.com for more humorous car ads.

[Source: veryfunnyads.com]

Continue reading Funny Car Commercial of the Day: Politically Correct Edition

Funny Car Commercial of the Day: Politically Correct Edition originally appeared on Autoblog on Wed, 11 Nov 2009 16:56:00 EST. Please see our terms for use of feeds.

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VIDEO: Volvo goes after tween vampire demographic with New Moon promotion

Chris Shunk — Wed, 11 Nov 2009 16:00:00 EST

Filed under: Marketing/Advertising, Crossover, Volvo

Click above to watch the video after the jump

Paying for product placement for big-screen movies can be a pretty risky business. If the movie is a flop, doing so could be a big-time waste of ad dollars that could have been better spent elsewhere. But if the movie turns out to be a global blockbuster, it can look like a very wise move, indeed. Volvo struck such gold with the first Twilight movie, as millions of teens saw Edward Cullen (played by Robert Pattinson) prancing around town in his silver C30. And the safety-minded Swedish automaker is looking for lightning to strike twice by getting its products noticed in Twilight sequel New Moon.

Cullen is a little older and a bit wiser in the sequel, so he appears to be stepping up from the C30 to the family-friendly XC60, although both models feature in the film. If you're thinking a crossover isn't exactly cool for the typical 17 year-old, try to remember that Cullen is over 100 in human years. Volvo's newest crossover makes perfect sense given the fact that it's the Swedish automaker's newest and freshest product, but we're having a bit of trouble trying to understand pushing a Volvo crossover in a vampire flick that gears towards teenage movie-goers.

Hit the jump to watch the 1:30 commercial, which doesn't begin until about 10 seconds into the YouTube clip. Volvo wants you to know that its vehicles give you the power to stand up for you what you believe in while also keeping what you believe in safe. If you're not into people haulers from Volvo, there are also plenty of dialog-free scenes from New Moon.

Gallery: Review: 2009 Volvo XC60

[Source: Volvo via YouTube]

Continue reading VIDEO: Volvo goes after tween vampire demographic with New Moon promotion

VIDEO: Volvo goes after tween vampire demographic with New Moon promotion originally appeared on Autoblog on Wed, 11 Nov 2009 16:00:00 EST. Please see our terms for use of feeds.

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VIDEO: NASCAR's Dickies 500 shows you how to properly deliver a pace car

Alex Nunez — Tue, 10 Nov 2009 19:01:00 EST

Filed under: Motorsports, Coupe, Performance, Etc., Marketing/Advertising, Videos, Chevrolet, Military

Dickies 500 Chevrolet Camaro pace car delivered in style - Click above to watch the video

The official pace car for last weekend's Dickies 500 NASCAR Sprint Cup race was none other than the 2010 Chevrolet Camaro SS. This, in itself, is no biggie. What's interesting is how the car was delivered to the Texas Motor Speedway prior to the race. If you watched sports over the weekend, you know that salutes to America's veterans were part of just about every event that took place (Veterans Day is tomorrow, remember).

As part of that theme, NASCAR had the Camaro delivered to the track in a CH-47 Chinook helicopter. In the video posted after the jump, you'll see the big heavy-lift chopper touch down, drop its ramp, have the Chevy drive on out, and take back off. At the wheel of the Camaro was NASA astronaut Doug Hurley, who is also a TMS season-ticket holder, a United States Marine Corps colonel, and was the pilot of the shuttle Endeavour on this year's STS-127 mission. Pretty. Freaking. Cool. In fact, short of the Camaro and Chinook subsequently turning into robots and fighting each other on the TMS infield, it doesn't get much cooler. Follow the jump to watch.

[Source: YouTube]

Continue reading VIDEO: NASCAR's Dickies 500 shows you how to properly deliver a pace car

VIDEO: NASCAR's Dickies 500 shows you how to properly deliver a pace car originally appeared on Autoblog on Tue, 10 Nov 2009 19:01:00 EST. Please see our terms for use of feeds.

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Funny Car Commercial of the Day: Serious automotive testing

Jeremy Korzeniewski — Tue, 10 Nov 2009 16:29:00 EST

Filed under: Marketing/Advertising, Videos, Humor

Serious automotive testing - Click above to watch the video after the break

These days, cars and trucks need to pass a slew of strict testing procedures before they can be certified for sale. Included among these procedures are tests for safety, emissions, performance and reliability. Though they're surely a hassle for automakers and one reason it's so difficult to bring a new model to market, these tests are also why today's cars are better than they've ever been before.

Apparently, things are done a little differently in Europe. While we might have guessed that today's Funny Car Commercial was made by Citroen - quite possibly the quirkiest automaker in existence - the advertisement is actually from French automaker Renault. Though the ad says it's "99% Serious," we kinda think they've got it backwards. Click past the break to see what we mean, and check out veryfunnyads.com for more hilarious car commercials from around the world.

[Source: veryfunnyads.com]

Continue reading Funny Car Commercial of the Day: Serious automotive testing

Funny Car Commercial of the Day: Serious automotive testing originally appeared on Autoblog on Tue, 10 Nov 2009 16:29:00 EST. Please see our terms for use of feeds.

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REPORT: Stand-alone Lincoln-Mercury dealers being scaled out of existence

Michael Harley — Mon, 09 Nov 2009 18:59:00 EST

Filed under: Car Buying, Marketing/Advertising, Ford, Lincoln, Mercury

In 2006, Ford began to shrink its dealership network in order to more efficiently align its distribution network. Three years later, it appears that the hardest hit are the company's stand-alone Lincoln-Mercury dealerships. While there were 619 Lincoln-Mercury dealerships nationwide just a few years ago, the number had dwindled down to just 357 at the beginning of 2009.

Automotive News recently spoke with Ford CEO Alan Mulally about the future of the Lincoln brand and its stand-alone Lincoln-Mercury stores. While Ford's current strategy is pushing combo Ford-Lincoln-Mercury retailers, Mulally would not confirm that eliminating the stand-alone Lincoln-Mercury dealerships was the desired end result. When pushed on the question, Mulally reiterated that Ford was focusing on building a distribution network which allowed sales volume, product breadth, and profitability... qualities that are apparently better served by the Ford-Lincoln-Mercury store.

Mulally added that although these combo dealerships will be selling the Lincoln MKS on the same lot as the Ford Taurus (both vehicles share platforms and mechanicals), retailers will learn how to deliver the sales experience that fits the vehicle and differentiates the brand. Whether this concept works or whether car salesmen simply take the easy route and sell the less expensive Ford remains to be seen.

Either way, it has to be asked - is peeling away at the automaker's stand-alone LM dealers part of a larger plan to do away with Mercury altogether? Inquiring minds want to know...

[Source: Automotive News - Sub. Req. | Image: Stephen Brashear/Getty]

REPORT: Stand-alone Lincoln-Mercury dealers being scaled out of existence originally appeared on Autoblog on Mon, 09 Nov 2009 18:59:00 EST. Please see our terms for use of feeds.

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Hyundai wins Advertising Age Marketer of the Year award

Jonny Lieberman — Mon, 09 Nov 2009 16:01:00 EST

Filed under: Car Buying, Sedan, Marketing/Advertising, Hyundai, Luxury, South Korea

Hyundai Genesis Sedan - Click above for high-res image gallery

Allow us to set the stage. The year was 2009, the month was February. The U.S. economy, which for months had been showing signs of springing a leak, was now fully flooding into five forward compartments. Banks were dead or dying, the housing industry had ground to a halt and without massive influxes of cold, hard government cash, two thirds of the Big Three would have gone belly up.

Enter Hyundai. Amidst all the chaos and turmoil, the Korean automaker airs (during the Superbowl, mind you) a very simple commercial stating the following: "Now finance or lease any new Hyundai, and if you lose your income in the next year, you can return it free with no impact on your credit." This program, what Hyundai calls its Assurance Program, was just one of the many factors that led the editors of Advertising Age to name the resurgent Korean automaker's ad men as their Marketer of the Year - an award that isn't just confined to the automotive sector.

Aside from just appealing to "broken dreams," (i.e. bad credit, job loss) Hyundai also pushed the then new luxury Genesis Sedan to people with "intact dreams." Moreover, while the Superbowl tends to skew male, Hyundai made sure to scoop up all of bankrupt General Motors' ad spots during the Oscars, an event that skews heavily female. Long story short, Hyundai's market share is up during the first ten months of 2009 from 3.1% to 4.3% and in September, when the rest of the industry experienced a 22% sales drop, Hyundai's sales went up 27%. Tip of the hat to Vumiko!

Gallery: 2010 Hyundai Genesis sedan

[Source: Advertising Age]

Hyundai wins Advertising Age Marketer of the Year award originally appeared on Autoblog on Mon, 09 Nov 2009 16:01:00 EST. Please see our terms for use of feeds.

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VIDEO: Bacardi, Maserati, and Michael Schumacher get shaken, not stirred

Noah Joseph — Mon, 09 Nov 2009 12:31:00 EST

Filed under: Etc., Marketing/Advertising, Videos, Maserati, Humor

Click above to watch the video after the jump

After seven Formula One World Championships and more records than your local second-hand vinyl shop, Michael Schumacher has proven incredibly adept at driving a point home. Now that he's semi-retired, well...he's still making more money than most of the active drivers in F1 (or any other form of motorsports for that matter), thanks in part to an endorsement deal with Barcardi, the Bermuda-based rum distillery with whom Schumi drives home another kind of point entirely.

To prove the point that drinking and driving don't mix, Schumacher takes once again to the wheel of a Maserati GranTurismo. Only this time he's brought along one Salvatore Calabrese to ride shotgun. Sounds straightforward enough, but the world-renowned bartender known as "The Maestro" isn't coming along just for the ride: while Schumi does what Schumi does best, Calabrese tries to do the same, to highly amusing and illustrative effect. Follow the jump to watch the video.

[Source: Bacardi via YouTube]

Continue reading VIDEO: Bacardi, Maserati, and Michael Schumacher get shaken, not stirred

VIDEO: Bacardi, Maserati, and Michael Schumacher get shaken, not stirred originally appeared on Autoblog on Mon, 09 Nov 2009 12:31:00 EST. Please see our terms for use of feeds.

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The Tony Fox "Proud American" and "Bonneville Boss" Rocket Truck

Frank Filipponio — Sun, 08 Nov 2009 19:00:00 EST

Filed under: Concept Cars, Motorsports, Classics, Performance, Truck, Marketing/Advertising, Work, Specialty

The Proud American and Bonneville Boss - Click above for high-res image gallery

Before our favorite weekly Southern California car gathering this Saturday, we had been told by a friend that he'd be bringing his new rocket truck. Rocket truck? What the heck's a rocket truck? Visions of rocket-powered pickups and semis running the quarter mile immediately came to mind. Did some drag racer sell Tom his race truck? Is that what he was bringing to the show?

As soon as we came around the corner we knew he hadn't. We knew this with absolute certainty because we saw a giant nosecone towering above the treeline. There was, in fact, a rocket-powered land speed record (LSR) car positioned at a launch-worthy angle atop a most amazing truck. Rocket, truck... Rocket truck. Makes sense now. But what was this thing and where did it come from? You can read the whole wacky story after the jump.

Gallery: Tony Fox "Proud American" and "Bonneville Boss"

Continue reading The Tony Fox "Proud American" and "Bonneville Boss" Rocket Truck

The Tony Fox "Proud American" and "Bonneville Boss" Rocket Truck originally appeared on Autoblog on Sun, 08 Nov 2009 19:00:00 EST. Please see our terms for use of feeds.

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High Speed, High Fashion: Izod secures deal as IndyCar title sponsor

Noah Joseph — Sun, 08 Nov 2009 17:25:00 EST

Filed under: Motorsports, Marketing/Advertising

New beginnings demand new threads, and that's just what the reunited IndyCar Series has gained with the announcement that clothing label Izod has become the league's new title sponsor.

The deal, which runs through 2015, is reportedly worth in the neighborhood of $10 million per year. Renaming the racing league as the Izod IndyCar Series, it forms part of a broad sports sponsorship initiative by parent company Phillips-Van Heusen which recently secured naming rights to the New Jersey Nets arena and the NFL Pro Hall of Fame. Last year, Izod began making inroads into Indy racing by sponsoring driver Ryan Hunter-Reay while securing a deal to become the official clothier for the IRL and the Indianapolis Motor Speedway.

Izod's partnership with the league marks the first time the open-wheel series has had a title sponsor since search engine Northern Light withdrew in 2001. The clothing label is planning an aggressive advertising campaign, which promises to help both parties increase their visibility, an element that IndyCar desperately needs in order to step out of NASCAR's shadow and back into prominence as a premier racing series. Details in the press release after the jump.

[Source: IZzod IndyCar Series]

Continue reading High Speed, High Fashion: Izod secures deal as IndyCar title sponsor

High Speed, High Fashion: Izod secures deal as IndyCar title sponsor originally appeared on Autoblog on Sun, 08 Nov 2009 17:25:00 EST. Please see our terms for use of feeds.

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VIDEO: "My Name is Ram" TV commercial ran 190 times on debut night

Chris Shunk — Sun, 08 Nov 2009 12:29:00 EST

Filed under: Truck, Marketing/Advertising, Videos, Dodge

Click above to watch the video after the jump

Now that Chrysler has separated Ram from the Dodge brand, it's time to let the American public know. But instead of easing the public into the idea of giving the trucks their own brand, team Pentastar took the sledgehammer approach. Chrysler worked with new marketing partner Reynolds to create a one minute commercial, called "Manifesto." The spot, introduced last Wednesday during Chrysler's marathon 5-year-plan briefing in Auburn Hills, features a series of still photos and a determined-sounding voice-over that you will doubtless be sick of by this time next week. We can make that prediction because by today, you've probably seen the spot several times already. In fact, according to AdAge, Chrysler ran the TV spot 190 times last Wednesday during primetime alone. Some of those ad buys were clearly expensive, too; for example, we saw it at least twice as we watched the Yankees oust Philly in Game 6 of the World Series.

After intoning, "My name is Ram, and my tank is full," the commercial keeps going (and going, and going) with stuff like "I am fueled by optimism, driven by passion and stopped by nothing," and "I am built to reward the doers who climb behind my wheel every day by working even harder than they do." If you were somehow missed it between Wednesday and now, you can hit the jump to watch the new ad. It's long, over-the-top, and after several viewings, it already feels tiresome. We dig the Ram. As for the new TV spot? We've had our fill.

[Source: Ad Age]

Continue reading VIDEO: "My Name is Ram" TV commercial ran 190 times on debut night

VIDEO: "My Name is Ram" TV commercial ran 190 times on debut night originally appeared on Autoblog on Sun, 08 Nov 2009 12:29:00 EST. Please see our terms for use of feeds.

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Funny Car Commercial of the Day: Ready for winter?

Jeremy Korzeniewski — Fri, 06 Nov 2009 18:01:00 EST

Filed under: Marketing/Advertising, Videos, Humor

Ready for Winter? Click above to watch the video after the break

As someone who happened to have grown up in snowy climes of the Great Lakes States for the first 25 years of life, this author knows exactly how nasty it can be in the morning to walk out of your nice, toasty house on a cold and blustery winter day. It's even worse when you need to drive somewhere and your car is covered in a hard-as-rock coating of ice and snow.

Having since moved to the sunny state of Arizona, however, dealing with the scenario particular situation isn't on this blogger's agenda any time soon.

That said, it is in the forecast for many Autoblog readers, and so we've decided to dig up this oldie-but-a-goody Statoil commercial to get you in the mood. Click past the break to watch the video and check out veryfunnyads.com for more gut-busting ads from around the world.

[Source: veryfunnyads.com]

Continue reading Funny Car Commercial of the Day: Ready for winter?

Funny Car Commercial of the Day: Ready for winter? originally appeared on Autoblog on Fri, 06 Nov 2009 18:01:00 EST. Please see our terms for use of feeds.

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Chrysler to outfit Fiat 500-approved dealers with specific showroom "salons"

Jeremy Korzeniewski — Wed, 04 Nov 2009 16:40:00 EST

Filed under: Coupe, Marketing/Advertising, Chrysler, Fiat

Fiat 500 - Click above for high-res image gallery

Listening to Chrysler's long and rambling 2010-2014 Business Plan, it was clear that the company and its dealerships are very much looking forward to finally getting the Fiat 500 in North America. Much like what happened when BMW launched the Mini brand eight-odd years ago, it's hoped that the cute little 500 will attract a whole new customer to the Chrysler fold.

In order to properly court those new ~~wallets~~ buyers, Chrysler plans to open "specific interior showroom branded salons" in select dealerships, mostly in metropolitan areas. A dedicated set of salespeople will be assigned to sell the Fiat 500 in the States... ya know, since they otherwise wouldn't know how to sell the important car to American consumers.

There will also be a full line of accessories made available to customize the new car, which we would expect will include unique color and stripe packages both inside and out along with a slew of optional wheel designs. Whatever, make ours an Abarth and we're good. Expect all of this to take place before the end of 2010 as the Fiat 500 finally starts to show up in those selected dealerships.

Gallery: Fiat 500

Chrysler to outfit Fiat 500-approved dealers with specific showroom "salons" originally appeared on Autoblog on Wed, 04 Nov 2009 16:40:00 EST. Please see our terms for use of feeds.

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Mini lets artist "Krink" all over its car

Jonathon Ramsey — Tue, 03 Nov 2009 10:29:00 EST

Filed under: Marketing/Advertising, Mini

The Krink-ed Mini - Click above for high-res image gallery

New York artist KR begat the artistic style - and ultimately brand and trend - of Krink. Mini, combining its urban credentials with an aesthetic born from Queens graffiti, gave KR a Mini to Krink and put it on display in Hamburg last weekend. In case you didn't know, it is the specific theme of finely dripping paint, especially silver, that is Krink, and it has appeared on Nike and Prada and in the New York Times, among other places.

At this point Mini is getting so post-postmodern cool that pretty soon the brand is going to be able to bottle its own irony and sell it. Follow the jump to read the translated press release, or check out the MiniSpace site, and have a look at the high-res images below.

Gallery: Mini Krink

[Source: Mini]

Continue reading Mini lets artist "Krink" all over its car

Mini lets artist "Krink" all over its car originally appeared on Autoblog on Tue, 03 Nov 2009 10:29:00 EST. Please see our terms for use of feeds.

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